Fast-food's magic price point — widely regarded as $5 — may be about to jump to $6.
Subway, which created the $5 Footlong deal as a way to entice customers during the heart of the recession, on Saturday will nationally roll out a new value meal twist. This one, dubbed Simple $6 Menu, features six of its core sandwiches that will be sold in 6 inch versions along with a 21 ounce fountain drink and bag of chips for $6.
The subs in the deal:
- Sweet Onion Chicken Teriyaki
- Italian BMT
- Turkey Breast
- Black Forest Ham
- Meatball Marinara
All of these rank among the chain's 10 best-selling sandwiches, says Pace. The Simple $6 Menu will be available in Subway's 26,908 U.S. locations.
The action comes at a time that competitive value deals across the fast food industry have snipped away business from Subway. While the move does not replace future $5 Footlong deals at Subway, it does add a second level of value offerings to a chain eager to attract Millennial customers who demand value.