Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012. It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (over 37,000 locations).

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New Menu Items at Subway



Subway Introduces New Premium Items

Subway is introducing several premium menu items while speeding up its timeline to serve chicken raised without antibiotics.

At a press event introducing new chicken, turkey and bacon, representatives of the Milford, Conn.-based sandwich chain said the new chicken, which will be introduced to its 27,014 domestic restaurants on March 1, would be its first antibiotic free meat product.

The new rotisserie-style chicken is slow-cooked chicken breast that will be hand pulled in restaurants and available on any sandwich. It’s available at a suggested price of $4.75 for a 6-inch sub and $7.75 for a Footlong. It will be offered along with the current grilled chicken strips, which will be antibiotic free as of April 1, 2016.

The chain is also introducing a more thickly sliced turkey breast and applewood smoked bacon. The turkey will be priced similarly to the rotisserie chicken, and the suggested retail price of the bacon will be 75 cents on a 6-inch sub and $1.50 on a Footlong. Subway will be promoting the two new items starting April 11, with a Carved Turkey & Bacon Sub made with those ingredients on toasted Italian bread, along with American cheese and vegetables, at a suggested price of $5.25 for a 6-inch and $8.75 for a Footlong.

Additionally, the chain announced the introduction of Simply Lemonade and Simply Lays Thick Cut Potato Chips, both of which are made without artificial colors, flavors or preservatives.

In January 2015, Subway relaunched its chicken without artificial flavors or preservatives, along with a more pronounced chicken flavor and visual freshness cues including pieces of fresh parsley.

The chain subsequently made commitments to remove artificial ingredients from its sandwiches, soups and cookies by the end of 2016.

In October, it set a timeline for moving entirely to antibiotic-free meat by 2025.

The chain, with more than 44,000 locations worldwide, also recently relaunched its logo, changing the colors of the lettering from yellow and white to green. A spokesman for the company said the logo first appeared in December in the chain’s “Founded on Fresh” TV spot.

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Subway New Item: 

  • Turkey & Bacon Guacamole Sandwich: Roasted turkey breast, bacon and guacamole on Italian bread with choice of vegetables

Availability: Through the end of summer 2015

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Subway New Item: 

  • Roast Beef, with added garlic and pepper, and without artificial coloring, price varies based on application and location.

Availability: Permanent

Subway New Items:

  • Guacamole: Made with Hass avocados, jalapeƱo peppers, onion, garlic, salt and vinegar, available on sandwiches
  • Chipotle Chicken Melt with Guacamole: Grilled chicken strips and guacamole on toasted Italian bread with melted Monterey Cheddar cheese, Chipotle Southwest Sauce and choice of vegetables


Availability: Starting May 1, for an unspecified limited time

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Subway New Item:

  • Turkey Italiano Melt, turkey breast, Genoa salami, pepperoni, melted provolone cheese, vegetables and vinaigrette blended with oregano, garlic and black pepper, suggested $4.25 for a 6-inch sandwich and $6.75 for a Footlong.

Availability: Through spring 2015

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Subway New Item: 

  • Monterey Chicken Melt, Subway’s new grilled chicken strips with Monterey Jack Cheddar cheese blend and choice of toppings, suggested $4.75 for 6-inch sub, $7.75 for Footlong.

Availability: Through Feb. 28, 2014

Gingerbread Cookies

Subway New Item: 


  • Gingerbread Cookie, soft-baked spiced cookies, 65 cents each, $1.70 for three, $6 for 12.


Availability: Through the holiday season 2014

$6 Meal Deal

Subway's new $6 deal includes drink, chips

Fast-food's magic price point — widely regarded as $5 — may be about to jump to $6.

Subway, which created the $5 Footlong deal as a way to entice customers during the heart of the recession, on Saturday will nationally roll out a new value meal twist. This one, dubbed Simple $6 Menu, features six of its core sandwiches that will be sold in 6 inch versions along with a 21 ounce fountain drink and bag of chips for $6.

The subs in the deal:

  • Sweet Onion Chicken Teriyaki
  • Italian BMT
  • Turkey Breast
  • Tuna
  • Black Forest Ham
  • Meatball Marinara 

All of these rank among the chain's 10 best-selling sandwiches, says Pace. The Simple $6 Menu will be available in Subway's 26,908 U.S. locations.

The action comes at a time that competitive value deals across the fast food industry have snipped away business from Subway. While the move does not replace future $5 Footlong deals at Subway, it does add a second level of value offerings to a chain eager to attract Millennial customers who demand value.

Chicken Enchilada Melt



CHICKEN ENCHILADA MELT
Subway Copycat Recipe

Serves 4

1 envelope taco seasoning
5-6 boneless, skinless chicken breasts
1 (16 oz.) jar of salsa
4 hoagie rolls, sliced horizontally in half
8 slices American cheese
1 bag shredded iceberg lettuce
2 tomatoes, sliced
Salsa Ranch Salad Dressing (combine equal parts of Ranch dressing and salsa)
pickles, olives, bell peppers, onions, or other toppings of your choice (optional)

Spray slow cooker with nonstick cooking spray. Place chicken in bottom of slow cooker, pour salsa over top, and sprinkle with taco seasoning. Cook on high for 4 to 6 hours, or on low for 6 to 8 hours. When chicken is finished cooking, shred with a fork before serving.

To prepare the Melts, top bottom half of hoagie rolls with shredded chicken. Place cheese slices on top and broil in oven until cheese is melted and bread is toasted. Top toasted sandwiches with lettuce, tomato, Salsa Ranch dressing, and additional toppings of your choice. Serve immediately.

Notes: Any leftover meat can be frozen and used for a later meal.

Eat Fresh Campaign



 Subway has launched a new ad campaign for fall that intends to reinforce its reputation as a quick-service provider of healthful meal options. The campaign includes television and online advertising.